Based on your answers to this quiz, you've earned your stripes as a professional in your field: you know that you reliably deliver to a high standard.
It's frustrating that this high professional standard is not being reflected in high pay – yet!
Why is it that your achievements haven't yet translated into fitting financial rewards?
Chances are, you didn't choose your profession or your business primarily on the basis of the financial reward you could gain. My sense is that you were motivated, at least as much, by your love for this work.
So your challenge now is: How to reconcile love and financial considerations?
There is no simple one-liner answer to this task.
Because your business is, in some ways, so PERSONAL to you, your prices have to make sense to you before you can confidently name them to the world, and to your prospective clients.
To achieve this, you need to make the value that your prices represent more tangible. So there 3 things you need to focus on:
- What is behind the more obvious benefits that your clients get from using your service. (Understanding this will enhance your sales process, as well.)
- What you bring to delivering your service: your dedication, training, experience, learning, tenacity, etc.
Your service wouldn't exist without everything you've poured into it over the years – including what you've invested into it financially.
- Your relationship with money
A conflicted attitude towards money can slam the brakes on, even if you fully recognise that your clients are getting exceptional value and how much you bring to the table.