'Heart' is a fascinating, powerful word.
It has meant, at various times:
- soul, spirit
- mind, intellect
- will, desire
- seat of inmost feelings, especially love and affection
- seat of courage
All these things you need, if you are to succeed, so you can embrace and savor your ride of a lifetime!
The ByHeart logo depicts a heart with the seed of a wish at its core, a wish on a star, your very own star, a symbol of your destiny beckoning you on.